Marketing category: 13176 books

Mobile phones are now the standard way for more than half the people living on this planet to learn, share, shop and communicate. For restaurants, food service providers and hospitality, it represents an unprecedented marketing opportunity that transcends traditional methods companies use to connect...

LinkedIn is the world's largest professional network platform. With over 500 million professionally-connected members, this is a giant opportunity for your Business-to-Business (B2B) marketing. This book guides you on how to use LinkedIn B2B marketing to generate qualified prospects and obtain clients. To...

How do I create my Online Marketing agency? Where do I start? How much money do I need to have? That is what all entrepreneurs of this Digital Era have asked themselves to start their ***Online Marketing Agency. *** With today's technology and access to the internet, a lot of doors are open....

In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.In this book, Alex presents why the current state...

As recently as 10–15 years ago, medical offices rarely looked at advertising and marketing seriously. Patients usually came through referrals and personal networking. Times have changed. With enormous competition in the market, medical offices are finding it necessary to invest in advertising...

Why have customers when you can have FANS? Everything you need to leverage the power of brand evangelists FOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIES Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric...

TAKE CONTROL of your DESTINY! The Bottom Line? You want to be successful. You want to take control of your destiny. Fifty Two Shades of Marketing will give you the ammunition you need for incredible profits. You'll find fifty two weeks of traditional, non traditional and guerrilla...

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include...

In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online...

Niche Marketing: Skyrocket Your Niche Niche marketing is extremely hot and many people are making a killing by creating and selling products in little known niches. Some people say "the market is flooded" and "it's hard to find markets that are profitable" but I am here to tell you that...

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has...

Are you still struggling to promote your brand to widely scattered masses , low traffic, sporadic sales, limited reach, or sparse engagement crippling Your business success? You can drive brand awareness, grow traffic & increase sales with Instagram which has nearly 1 billion monthly active users...

Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica...

If you're not using article marketing to spread the word about your Internet business, then you're missing out. This strategy is that time-tested, cost-effective, and proven to produce results. But despite its popularity as an Internet marketing business-builder, many online business owners...