Marketing category: 13176 books
Guest Blogging and Content Syndication
Mini Ebook
Language: English
Release Date: October 3, 2017
T-Shaped Marketing for Authors. The New Way to Sell Books.
Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions...
by John Thomasen
Language: English
Release Date: September 30, 2013
Language: English
Release Date: September 30, 2013
John’s Online Marketing Gems is the remarkable culmination of John Thomasen’s career as the chief marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few...
Behavioral Marketing
Delivering Personalized Experiences at Scale
Language: English
Release Date: August 10, 2015
Grow revenue by leveraging behavioral marketing during your next campaign
Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including...
by Russell S Winer, Scott A Neslin
Language: English
Release Date: June 27, 2014
Language: English
Release Date: June 27, 2014
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments...
Long-Term Impact of Marketing
A Compendium
Language: English
Release Date: April 5, 2018
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure...
by Anonymous
Language: English
Release Date: June 10, 2015
Language: English
Release Date: June 10, 2015
Relationship build business ... how do you relate to your target audience?
If you want to have a long-term customer based circle, building relationship is essential.
You see, people buy from you because they already have the connection and trust with you not that they need the product...
Hacking Marketing
Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Language: English
Release Date: March 2, 2016
Apply software-inspired management concepts to accelerate modern marketing
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing...
Experiential Marketing
Secrets, Strategies, and Success Stories from the World's Greatest Brands
Language: English
Release Date: April 8, 2016
The most researched, documented, and comprehensive manifesto on experiential marketing.
As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century...
Asian Competitors
Marketing for Competitiveness in the Age of Digital Consumers
Language: English
Release Date: March 15, 2019
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
This is...
Improve Your Marketing to Grow Your Business
Insights and Innovation That Drive Business and Brand Growth
Language: English
Release Date: September 28, 2007
“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on...
Earn Life-time Passive Income Easily Through Building A Network Marketing Business
10 Simple Ways You Can Use Network Marketing to Build Passive Income And Never Work for a Pay Cheque Ever Again
Language: English
Release Date: June 13, 2015
Not everyone likes the idea of working a nine to five job, and that’s the reason the world is over-flowing with entrepreneurs who have started their own businesses. Owning your own business and being your own boss does have its perks –you get to work in a flexible environment, on a flexible time,...
Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing
Language: English
Release Date: March 31, 2017
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing...
by GERRY T. WARNER
Language: English
Release Date: May 30, 2018
Language: English
Release Date: May 30, 2018
Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals!
*Have you ever asked - *
- can Social Media Marketing really help my business?
- does Social Media Marketing work?
- where do I learn Social...
Lean Agile Marketing
How to Become Agile and Deliver Marketing Success
Language: English
Release Date: March 3, 2017
Lean Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of...