Marketing category: 13176 books
by Nick Pendrell
Language: English
Release Date: December 22, 2011
Language: English
Release Date: December 22, 2011
There are hundreds of books on internet marketing out there. Why should you choose this one?If you’re responsible for handling the marketing for a large national or international company with a massive marketing budget and 40 hours per week to spend on it, this book is not for you.If...
by Malene Jorgensen
Language: English
Release Date: July 18, 2013
Language: English
Release Date: July 18, 2013
Social media marketing is a growing phenomenon. Some believe that social media marketing is all about being on popular social networks and promote the heck out of a business. Others believe that it requires much planning and skill to really reach those individuals, who are part of the target audience....
by Paul Reynolds, Geoff Lancaste
Language: English
Release Date: June 17, 2013
Language: English
Release Date: June 17, 2013
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction...
The Industrial (Marketing) Revolution
How Technology Changes Everything for the Industrial Marketer
Language: English
Release Date: July 15, 2013
The industrial marketing sectoralso known as business-to-business marketing continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways dont work anymore, and its time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology,...
No B.S. Direct Marketing
The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Language: English
Release Date: June 12, 2018
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business....
The Direct Mail Solution
A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Language: English
Release Date: January 20, 2014
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business...
by Charles River Editors
Language: English
Release Date: August 24, 2012
Language: English
Release Date: August 24, 2012
Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of...
Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns
Leveraging Facebook's Features for Your Marketing Campaigns
Language: English
Release Date: December 14, 2011
The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost...
A Quick Start Guide to Mobile Marketing
Create a Dynamic Campaign and Improve Your Competitive Advantage
Language: English
Release Date: October 3, 2010
New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth.
A Quick Start Guide to Mobile Marketing...
Stick This!
Using Promotional Stickers to Build Identity, Create Word-Of-Mouth and Grow Sales
Language: English
Release Date: December 4, 2014
Because people are becoming less influenced by traditional advertising that interrupts them, marketing is shifting to a more permission and connection based model. There is nothing more effective and influential than word of mouth marketing and endorsements from trusted sources. Studies show that 90%...
by M. Naveed, John Davidson
Language: English
Release Date: March 15, 2014
Language: English
Release Date: March 15, 2014
How to Increase Sales Using Customer Value Optimization - Make Money OnlineTable of ContentsIntroductionPrerequisites of the ImplementationGoals and Objectives of the ProfitabilityTime Bound GoalsCustomer Oriented ApproachMeasure Optimization QuantitativelyThink Long-term and be FlexibleBasic...
by Robert Bly
Language: English
Release Date: January 7, 2016
Language: English
Release Date: January 7, 2016
Now Make Sure You’re Fluent in the Language of Marketing in the 21st Century! >> Do you know the difference between cold traffic vs. hot traffic – and the best way to convert each? >> Are your content writers serving you warmed over “Google goulash?” >> Are you taking your...
Marketing Management
A Cultural Perspective
Language: English
Release Date: March 1, 2013
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.
In making these cultural concepts and frameworks accessible and in discussing...
by Mark Dennett
Language: English
Release Date: March 19, 2013
Language: English
Release Date: March 19, 2013
Created exclusively for nonprofits, Mark Dennett, a successful marketing coach and developer of America's first frequent flyer program reveals more than 100 proven tips on how to gain real marketing power in a constantly changing world. This ebook is a special edition of his Powershift Marketing...