Marketing category: 13176 books
by Max Lenderman
Language: English
Release Date: March 4, 2009
Language: English
Release Date: March 4, 2009
Consumers - exposed to roughly four thousand marketing messages a day - are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They...
by Geoffrey Lancaster, Lester Massingham
Language: English
Release Date: August 24, 2017
Language: English
Release Date: August 24, 2017
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American...
Global Marketing
Contemporary Theory, Practice, and Cases
Language: English
Release Date: November 10, 2016
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.
International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in...
Le marketing mix
Les 4 P du marketing
Language: French
Release Date: June 30, 2014
Un guide pratique et accessible pour comprendre le concept du marketing mix
Puisque réaliser une campagne de lancement ou de repositionnement d’un produit demande une excellente connaissance du marché ainsi qu’un plan d’action sur mesure, attardez-vous un instant sur les éléments-clés...
Winning Global Markets
How Businesses Invest and Prosper in the World's High-Growth Cities
Language: English
Release Date: August 6, 2014
A new marketing paradigm focuses on the concentrated economic power of 600 global cities.
City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global...
Permission Marketing
Turning Strangers Into Friends And Friends Into Customers
Language: English
Release Date: July 14, 1999
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program,...
by Anonymous
Language: English
Release Date: August 5, 2014
Language: English
Release Date: August 5, 2014
Discover The Proven Steps To Get Started And Succeed In Network Marketing And Build A Big Team!
Ever thought about joining a network marketing business but just don't know where to start? Are you already in a networking marketing program but need more guidance to finally succeeding and making...
by M. F. Cunningham
Language: English
Release Date: December 2, 2015
Language: English
Release Date: December 2, 2015
Discover How To Get Started As An Affiliate Marketer And Make a Small Fortunate Selling Other People's Products ... Find Out The Exact Steps To Become a Top Affiliate Marketer In Any Industry!
Using affiliate marketing it's possible to make a small or even big fortune with zero up-front investment,...
Sponsorship in Marketing
Effective Communication through Sports, Arts and Events
Language: English
Release Date: July 17, 2014
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original...
Performance Partnerships
The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing
Language: English
Release Date: May 2, 2017
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry...
Marketing 4.0
Transforma tu estrategia para atraer al consumidor digital
Language: Spanish
Release Date: May 1, 2018
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas honestas y éticas, no compra sin...
by Arthur Middleton Hughes
Language: English
Release Date: December 2, 2011
Language: English
Release Date: December 2, 2011
Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further!
Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously,...
The Referral Marketing System
Step By Step Guide To Building A Referral Machine
Language: English
Release Date: June 10, 2016
The Referral Marketing System - Step by Step Guide To Building A Referral Machine is written by Michael Griffiths, the world's number #1 authority on referral marketing training and education. This step by step guide is our proven referral marketing system that we have taught to thousands of...
by Jim Blythe
Language: English
Release Date: November 5, 2013
Language: English
Release Date: November 5, 2013
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part,...