Marketing category: 13176 books
Marketing 4.0
Dal tradizionale al digitale
Language: Italian
Release Date: April 26, 2017
Da quando Marketing 3.0 ha diffuso in tutto il mondo l'idea del "marketing umanistico" nuovi strumenti e tecnologie avanzate permettono di raccogliere informazioni più precise sui nostri clienti: chi sono e come prendono le decisioni d'acquisto. Paradossalmente l'analisi dei big data consente di...
Top 50 Marketing Management Posts of 2013
The Marketing Management Book of the Year
Language: English
Release Date: December 17, 2013
Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and the desire to improve marketing efficiency grows across every category and every market. The TrinityP3 blog is evidence of this growth with consistent...
by Josep Ejarque
Language: Spanish
Release Date: March 3, 2016
Language: Spanish
Release Date: March 3, 2016
La gestión y el marketing de un destino turístico de éxito no es el fruto de una receta mágica, ni siquiera de una poción milagrosa. No existen. El éxito de un destino turístico se basa en el trabajo constante, dedicación, capacidad de escucha, autocrítica y, sobre todo, en la voluntad de...
by Anonymous
Language: English
Release Date: September 1, 2014
Language: English
Release Date: September 1, 2014
As a business owner you must ensure that you keep on the cutting edge of technology.
In order to do this you need to understand the latest trends and how you can use them to grow your business and stay ahead of the competition. One of the latest technological trends that can benefit your business...
Os 10 pecados mortais do marketing
Sintomas e soluções
Language: Portuguese
Release Date: February 7, 2019
Por que 75% dos novos produtos, serviços e negócios fracassam? E por que as campanhas de marketing já não entregam os mesmos resultados? Philip Kotler, uma das maiores autoridades no tema, apresenta as respostas nesse livro que é um dos guias mais claros e práticos sobre o que fazer (e o que...
by Ulrike MAYRHOFER, Sylvie HERTRICH
Language: French
Release Date: October 10, 2008
Language: French
Release Date: October 10, 2008
12 cas réels d'entreprises et leurs corrigés
Cet ouvrage collectif comporte 12 études de cas qui couvrent les principaux domaines du marketing : analyse et stratégie marketing, étude de marché, comportement du consommateur, gestion de marques, politiques de produit, de prix, de distribution...
Marketing : remède ou poison ?
Les effets du marketing dans une société en crise
Language: French
Release Date: May 2, 2013
Le terme « marketing » est entré dans l’espace public. Il alimente un grand nombre de débats et de discussions animés qui sont liés, dans la plupart des cas, aux dérives les plus délétères de notre société. Cet ouvrage collectif tente de répondre à deux questions simples : le marketing...
by Thomas Cambrai
Language: French
Release Date: November 29, 2017
Language: French
Release Date: November 29, 2017
Les réseaux sociaux et leur utilité professionnelle vous échappent encore ? Votre entreprise ne se positionne pas, à l’ère de la révolution numérique, sur ces leviers de communication du web 2.0 ? La digitalisation de votre entreprise représente pourtant un enjeu majeur ! Dès les premières...
by Andrew Moore
Language: English
Release Date: October 12, 2018
Language: English
Release Date: October 12, 2018
ARE you looking for one of the most proven ways on how to get your messages to your customers, target audiences or potential clients? Are you confused as to what features of email marketing software you should watch out for when shopping for email list management software?
The truth is, whether...
by Joe Pulizzi
Language: English
Release Date: September 4, 2015
Language: English
Release Date: September 4, 2015
The NEW Rulebook for Entrepreneurial Success
What’s the surest way to startup failure? Follow old, outdated rules.
In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing...
The Marketing Mix
Master the 4 Ps of marketing
Language: English
Release Date: September 2, 2015
Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand...
Because Self-Publishing Works
Everything I Learned About How to Market a Book
Language: English
Release Date: January 2, 2018
Make your self-publishing business more successful. Stop doing random acts of marketing and start following a solid plan to grow your business.
For many authors, marketing a book takes a lot of time and yields little or no improvement in sales. Getting your book noticed can feel like an impossible...
Entrepreneurial Marketing
Sustaining Growth in All Organisations
Language: English
Release Date: November 20, 2015
It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on the concept...
How To Choose a Network Marketing Opportunity
Your Next and Last Network Marketing Opportunity
Language: English
Release Date: March 19, 2014
Many people think that the “right network marketing opportunity” means identifying one company that is superior to all the other companies out there. The company matters, but it’s just one piece of the puzzle.
There are numerous solid network marketing companies in the market place....