Marketing category: 13176 books
The Complete Guide to B2B Marketing
New Tactics, Tools, and Techniques to Compete in the Digital Economy
Language: English
Release Date: March 23, 2015
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need...
Guerrilla Marketing on the Internet
The Definitive Guide from the Father of Guerrilla Marketing
Language: English
Release Date: August 1, 2008
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again...
Professional Services Marketing
How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Language: English
Release Date: May 15, 2013
A proven approach to revenue-generating marketing and client development
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are...
by Can Akdeniz
Language: English
Release Date: January 5, 2016
Language: English
Release Date: January 5, 2016
Are you running a marketing business or thinking of starting one?
You are starting your business from a small scale and have limited resources and are confused how to manage it all which restricted the amount of possessions?
No matter what of the two categories you come into, they key thing...
Marketing Chronicles
A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras
Language: English
Release Date: June 1, 2018
“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”
Bharat Puri, Managing Director, Pidilite Industries.
“Nimish...
by Philip J Davies
Language: English
Release Date: November 12, 2012
Language: English
Release Date: November 12, 2012
Find out the real impact political marketing has on the democratic process
Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the...
The 30 Day MBA in Marketing
Your Fast Track Guide to Business Success
Language: English
Release Date: January 3, 2016
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at...
The Future of Marketing
Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer
Language: English
Release Date: May 30, 2015
Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it.
The Future of Marketing...
Architecting Experience
A Marketing Science and Digital Analytics Handbook
Language: English
Release Date: December 16, 2015
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of...
by Ian Del Carmen
Language: English
Release Date: February 21, 2016
Language: English
Release Date: February 21, 2016
Are you looking for that Laptop Millionaire lifestyle that comes from AFFILIATE MARKETING?
Ever seen videos of people claiming they make ‘a million a day posting a few ads’? If so, then you’ve come into contact with affiliate marketing.
Sure, affiliate marketing is not particularly likely...
DIY SEO & Internet Marketing Guide
How To Do It Yourself Search Engine Optimization and Internet Marketing
Language: English
Release Date: December 31, 2013
SEO Made Simple! DIY SEO & Internet Marketing Guide : How To Do It Yourself Search Engine Optimization and Internet Marketing.
How to Make Money on the internet is a popular question, and one that is easily answered; Simply create a quality website to sell your product or service,...
Article Writing Guide: How To Build Your Web Presence, Credibility And Trust
Internet Marketing Guide, #4
Language: English
Release Date: January 4, 2016
Learn the single most powerful strategy for building web presence, credibility and trust!
If you're new to internet marketing or you've simply never been involved with article marketing before you're missing out on one of the most compete and effective tools that any online marketer can use!
Article...
Good Works!
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Language: English
Release Date: May 22, 2012
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate...
Marketing
An Introduction
Language: English
Release Date: August 21, 2017
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Previous edition winner of the British Book Design...