Marketing category: 13176 books

Cover of Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
by Joe Pulizzi, Robert Rose
Language: English
Release Date: September 8, 2017

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing...
Cover of Cunningly Clever Marketing
by Andrew Wood
Language: English
Release Date: November 10, 2011

In these troubled times there is nothing more important to your business, career and indeed survival, than to make your marketing astonishingly more effective than any of your competitors!Read or listen to Cunningly Clever Marketing and watch your marketing's performance soar with innovative...
Cover of Are the 4 P's of international marketing of equal importance to all firms? What factors might cause some to more or less important than others?
by Stefanie Hoffmann
Language: English
Release Date: May 15, 2006

Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B-, Cardiff University, 11 entries in the bibliography, language: English, abstract: Are the 4 P´s of international marketing of equal importance to all firms?...
Cover of Content Marketing: The Real-World Guide for Creating Powerful Content by Learning Untold Secrets about Article Marketing, Marketing Plan, Little Known Marketing Tips, Article Marketing Tips and More

Content Marketing: The Real-World Guide for Creating Powerful Content by Learning Untold Secrets about Article Marketing, Marketing Plan, Little Known Marketing Tips, Article Marketing Tips and More

The Real-World Guide for Creating Powerful Content by Learning Untold Secrets about Article Marketing, Marketing Plan, Little Known Marketing Tips, Article Marketing Tips and More

by Ann Burgett
Language: English
Release Date: May 24, 2013

Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. In this up-and-coming...
Cover of The Marketing Century

The Marketing Century

How Marketing Drives Business and Shapes Society

by The CIM
Language: English
Release Date: March 3, 2011

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While...
Cover of Mobile Marketing

Mobile Marketing

Mini Ebook

by Kim Staflund
Language: English
Release Date: May 30, 2018

T-Shaped Marketing for Authors. The New Way to Sell Books. Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions...
Cover of Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
by Stan Rapp
Language: English
Release Date: October 8, 2009

Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How...
Cover of Marketing for Competitiveness: Asia to The World

Marketing for Competitiveness: Asia to The World

In the Age of Digital Consumers

by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi
Language: English
Release Date: November 24, 2016

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In...
Cover of 10 Social Media Marketing Tips: Automate Blog Posts, Engage Audience, FREE WordPress Plugins For Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn and More!
by RAWEE M.
Language: English
Release Date: March 4, 2016

***Are you a BEGINNER and really STRUGGLING with how to use the most of social media marketing? *** Do you want to engage your audience through any social media but you don’t know how to get started? Do you want to automate your blog posts from your website or your blog to all customers...
Cover of Social Media Marketing Strategies

Social Media Marketing Strategies

A Marketing Blueprint to Monetize your Followers on Social Media

by George Pain
Language: English
Release Date: December 5, 2017

Are you wondering how to gather a following on social media and monetize it? This book is the answer you've been looking for. Social media has become a critical part of your life. More than half of the adult population engages with social media. Where there are people, there is a market....
Cover of The Routledge Companion to the Future of Marketing
by
Language: English
Release Date: January 10, 2014

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond...
Cover of Marketing

Marketing

A Relationship Perspective

by Svend Hollensen, Marc Oliver Opresnik
Language: English
Release Date: March 15, 2019

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic...
Cover of Online Affiliate Marketing
by Anonymous
Language: English
Release Date: August 6, 2015

Bring the magical power of affiliate marketing to life! Affiliate marketing got its start on the Internet back in the 1990s. As with any new technology companies were quick to realize an opportunity to market their products and services using the World Wide Web. Aggressive companies looking to expand...
Cover of Marketing Flexology

Marketing Flexology

How to Outsmart Change and Future-proof Your Career

by Engelina Jaspers
Language: English
Release Date: October 16, 2018

Riding the reinvention rollercoaster—with its ups and downs, unexpected twists and turns, and blood-curdling screams—is a choice, but not a requirement. A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction...
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