Marketing category: 13176 books

Cover of The Essential Guide to Marketing
by Quentin Love
Language: English
Release Date: February 22, 2012

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of...
Cover of Fundamentals of Marketing
by Marilyn A Stone
Language: English
Release Date: January 24, 2007

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness...
Cover of Top 50 Marketing Management Posts of 2015

Top 50 Marketing Management Posts of 2015

The Marketing Management Book of the Year

by Darren Woolley
Language: English
Release Date: November 18, 2015

With over 240 pages, this year’s Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today’s marketing. 2015 is a third year in a row that TrinityP3 has published the Top 50 Marketing Management Posts and it continues to grow in popularity...
Cover of How to Become Network Marketing Superstar
by Praveen Kumar, Prashant Kumar
Language: English
Release Date: September 11, 2013

Network marketing is perhaps the most misunderstood and the most controversial concept of wealth creation. It generates strong emotions. Most of us were invited to a fancy presentation and got excited with the prospect of working from home, firing our boss, no office politics or commuting to...
Cover of Marketing Workbook for Nonprofit Organizations
by Gary J. Stern
Language: English
Release Date: August 15, 1997

Don't just wish for marketing results-get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in...
Cover of 21st Century Marketing: What it is, Why it matters and How to do it

21st Century Marketing: What it is, Why it matters and How to do it

How to Generate Word of Mouth in the Digital Age

by Chris Kent
Language: English
Release Date: August 31, 2017

“21st Century Marketing: What it is, why it matters and how to do it” is a comprehensive full colour guide to the 21st Century Marketing System. It takes you through the entire process step-by-step and show you precisely how to create your own 21st Century Marketing Blueprint specifically tailored...
Cover of Relevance Raises Response

Relevance Raises Response

How to Engage and Acquire Mobile Marketing

by BOB BENTZ
Language: English
Release Date: March 18, 2016

RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time.  Mobile offers the ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to buy. THE CHAPTERS In...
Cover of Email Marketing

Email Marketing

Strategies To Capture And Engage Your Audience, While Quickly Building An Authority

by Eric J Scott
Language: English
Release Date: February 23, 2019

Build authority. Build your business. Do your email subscribers read your business’s emails? How can you tell? And most importantly, how do you get more of them to listen when you speak? With his blockbuster Email Marketing: Strategies to Capture and Engage Your Audience, While Quickly...
Cover of Digital Marketing Leitfaden

Digital Marketing Leitfaden

Strategien für Wachstum

by Claudia Hilker
Language: German
Release Date: March 19, 2019

Vorsprung gewinnen durch strategisches Wachstum mit Digital Marketing Der Leitfaden für Digital Marketing ist ein roter Faden für alle Marketing-Verantwortlichen, Manager und Studenten, die Digital Marketing strategisch planen und systematisch durchführen möchten. Das Buch hat viele Praxisbeispiele,...
Cover of The Marketing Gurus

The Marketing Gurus

Lessons from the Best Marketing Books of All Time

by Chris Murray, Soundview Executive Book Summaries Eds.
Language: English
Release Date: July 20, 2006

Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the...
Cover of Managers Guide to Marketing, Advertising, and Publicity
by Barry Callen
Language: English
Release Date: September 11, 2009

Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s...
Cover of Inbound Marketing, Revised and Updated

Inbound Marketing, Revised and Updated

Attract, Engage, and Delight Customers Online

by Brian Halligan, Dharmesh Shah
Language: English
Release Date: August 6, 2014

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information...
Cover of Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner

Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner

How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner

by Benjamin W Glass III
Language: English
Release Date: November 1, 2011

Other lawyers are living extraordinary lives and their success can be discovered and modeled! Who wants to spend 60 to 70 hours per week in the office? What lawyer would love nothing more than to be accessible to his or her clients 24 hours a day, 7 days a week? "Great Legal Marketing" will...
Cover of Indie Author Book Marketing Success: Proven 5-Star Marketing Techniques from Successful Authors and Book Marketing Experts
by Shelley Hitz
Language: English
Release Date: February 2, 2013

If you have ever stepped into the online world, you have no doubt seen that there are hundreds if not thousands of websites and books on any given subject - and that is no less true for the subject of book marketing. The diversity of book marketing experts is as assorted as the books that they write...
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