Decision Making category: 1513 books

Engaging Resistance: How Ordinary People Successfully Champion Change offers an empirically based explanation that expands our understanding about the nature of resistance to organizational change and the effects of champion behavior. The text presents a new model describing how resistance occurs...

This book has grown out of the ideas, discriptions and examples which the author has developed and refined over fifteen years of delievering courses about business. to students at London Business School and to managers in his capacity as management consultant, its aim is to give a practical understanding...

Systems Concepts in Action: A Practitioner's Toolkit explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing...

Reading this book could help you to learn how to assess and transform your readiness for success. The Taccarino/ Leonard theory of the S(Success) Factor, based upon a solid foundation of research evidence, can help you to attain a psychological readiness for pursuing success in the areas that mean...

Disrupt your industry, boost profitability, and grow your business with a powerful A.I. strategy. Artificial Intelligence (A.I.) is on the verge of disrupting every domain of human existence. What does that mean for your business? Everything. Building on the power of A.I. is the factor that...

You**’**ll get there faster if you just slow down Master Your Mind offers a bit of perspective and a lot of insight for anyone seeking long-term success. Success in business is spelled M-O-R-E: better results, faster growth, more revenue, greater efficiency. Do more. Make more. Achieve more....

The Dealmaker's Ten Commandments contains a practical, no-nonsense methodology for negotiating deals, managing your time and handling crisis all at the highest level. Peppered with entertainment industry war stories, The Dealmaker's Ten Commandments have been forged in the white hot crucible...

Professional services firms - from the legal sector to accountancy, consulting and beyond - face increased disruption. Service delivery models are under pressure to adapt to changing client expectations. Technology offers new ways of working with clients, but changes the skills profile required of...

‘Rules are not sacrosanct. They are human constructions, imposed upon the world. When these constructions are not useful to us, we can and should transcend them, because results matter more.’ – Douglas Kruger They’re Your Rules, Break Them! offers 50 innovative ways of looking at your business...

People are living longer, healthier, and safer than any time in human history. This book offers insights about health and medical care technology unfolding at the fastest speed in human history, and their limitations in reaching patients due to marketplace economics, bureaucracies, insufficient training,...

As the book title suggests, this book is a sample question bank for the aspirants of the CCBA® examination from IIBA®, Canada. We have created multiple question banks to assist CCBA aspirants.

為何迄今台灣品牌多數走不出國門？ 為何台灣臉書活躍率冠全球，市場上卻見數位空洞？ ▍不到半世紀，音樂產業歷經黑膠唱片→卡帶→CD唱片→MP3→串流等五種主流模式。 ▍影視娛樂方面則從電影→電視→隨選電視，乃至無須綁縛於電視螢幕的多屏影視訂閱服務。 ▍零售日常用品傳統以街角雜貨店為主要經營模式，但雜貨店功能被連鎖超商置換。 ▍Line在台灣的普及，讓電信業者語音收入大減。 ▍Uber在全球各市場，嚴重地挑戰傳統重度管制的計程車業經營。 數位浪潮正席捲全球， 不僅挑戰實體零售經營邏輯、顛覆媒體生態與獲利模式、改變製造生產格局， 更將撼動台灣70萬金融人員金飯碗！ 要在這場淘汰賽中存活，本書告訴你不能不知道的遊戲新規則！ 台大商學院教授黃俊堯老師，因見到國內企業界對於數位變局、機會、挑戰的相對無感，甚至已落入「數位空洞」景況，馬雲更調侃台灣的網路產業發展是：「起得大早，趕個晚集。」因此撰寫《看懂，然後知輕重》一書，期望成為一本讓台灣企業界看懂目前數位發展的指南。   還在拿「台灣實體市場已經很方便」「台灣市場太小」當作安於現狀的託辭嗎？ 數位新局裡，企業經營必須掌握以下新邏輯，才能免於被數位推土機鏟輾！ 在本書中，黃俊堯老師提出台灣各產業需活用五種數位槓桿，且如果能將五種數位槓桿結合成一部「數位推土機」，那麼各產業將能照顧到線上線下的所有顧客需求，甚至能夠一舉將台灣品牌推向世界： 一、統合顧客體驗的客群經營槓桿 星巴克自我界定為「以咖啡來經營人」而非「為人提供咖啡」的事業。隨著各種數位可能的出現與顧客行為的變化，長時間對焦於顧客，進行多軸線新創與轉型，提供與顧客切身攸關的虛實整合體驗。 二、數據驅動的價值創造槓桿 中國央視春晚「搖一搖送紅包」活動中，微信被搖了72億次。「搖一搖」顛覆收視率調查，蒐集更詳細的節目收視戶地理、行為、社交、人口相關數據，替騰訊在廣告、零售等領域創造新價值開一扇新大門。 **三、發揮創意的價值溝通槓桿  **VOLVO汽車在美國超級盃足球賽總決賽當晚，以一部VOLVO汽車的成本，「偷」了當晚球賽轉播中其他各大車廠共花費6000萬美元預算製播的電視廣告。 四、成本結構牽引的規模經濟槓桿 歐樂B針對電動牙刷建購B2C物聯網系統。技術成熟後，發展Oral-B...

Customer Service is an important part of any business. Without customers every business would fail because there would be no one to purchase their products and services. Because of the intense competition for customers, creating the very best customer experience is more important today than every...

Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player, the public. “We have a problem” is the first book written in Asia about contemporary...