Commercial category: 2641 books

Everyone loves a good adventure story. The history of Akron aviation provides all the real-life pathos of any adventure novel. It all began in 1875, when a young farmer named Jack C. Johnston launched himself and his balloon on one of the wildest flights ever recorded. In 1906, John Gammeter, an Akron...

The effectiveness of property rights - and the rule of law more broadly - is often depicted as depending primarily on rulers' 'supply' of legal institutions. Yet the crucial importance of private sector 'demand' for law is frequently overlooked. This book develops a novel framework that unpacks the...

The campus has a deep-rooted prestige as a place of teaching, learning and nurturing. Conjuring images of cloistered quadrangles, of sunny lawns, of wood-panelled libraries, it is a word viscerally charged with centuries of scholarly tradition. And yet it is also a place of cutting-edge science, vibrancy...

The mobile app as technique and imaginary tool, offering a shortcut to instantaneous connection and entertainment. Mobile apps promise to deliver (h)appiness to our devices at the touch of a finger or two. Apps offer gratifyingly immediate access to connection and entertainment. The array of...

In many American cities, the urban cores still suffer. Poverty and unemployment remain endemic, despite policy initiatives aimed at systemic solutions. Rashmi Dyal-Chand's research has focused on how businesses in some urban cores are succeeding despite the challenges. Using three examples of urban...

Providing analysis and interpretation on the construction of the Bermuda Form, this second edition also addresses the dispute resolution process and covers the legal and practical issues which arise in the international arbitration of large and complex disputes under it. The work has been thoroughly...

Introduction to Trade Policy provides a comprehensive overview of the rules and regulations that govern trade flow. It discusses the trade policy formulation process of major international economic players, and analyzes existing trade policy tools that countries may resort to in order to take advantage...

在創意產業當道的時代，我們都得學會「概念思考」！ 頂尖的創意不會憑空出現，而是有一套發展模式可依循： 透過概念思考模式，運用「故事」、「元素」、「工具」，即可逐步實現「願景」。 在談「創意」、「概念」時，我們常常會說「跳脫思考框架」或「走出舒適圈」，這似乎意味著真正的創新來自於平常之外的地方。來自荷蘭方提斯學創意產業學院的課程，要告訴你： 概念與設計是人類自然行為的一部分，也是每個人都能做到的事。 本書帶我們認識概念思考的發展過程： （一）首先，你需要先形成「願景」。願景是一種態度。例如： 樂高相信玩具應該刺激想像；讓你專注於自力創造出某種東西。 谷歌相信全世界的資訊都該被組織整理，以供每個人自由取用。 FREITAG相信物品及原料都該有第二人生。「我們相信萬物的來生。 Patagonia相信大家應該製造對環境無害、以商業啓發人心、並在環保危機中執行解決方案的最佳產品。 （二）其次，你需要發想概念，以啟發或刺激消費者。 概念思考，分成三階段： 醞釀概念──以創意、內容與設計為核心，聚焦在象徵價值及願景的發展。 覺醒概念──在這個階段，概念和語言（文字、圖像）做連結，被賦予更多意義。 行動概念──運用各種材質，將具有意義的內容，以現實或虛擬的形式表現出來。 好的概念，能夠改寫舊的觀念，創造新的意義，並且能讓消費者獲得更好的體驗，這樣的概念稱為「強力概念」。強力概念有八條法則，當你的概念越符合這八項，你所創造的概念就越強烈，越能為人所知。 每一階段都有各自的「工具」與「元素」，概念思考者必須一一檢查，例如： ◎在醞釀概念時，必須思考價值與願景，而且需要找出你的「企業故事」。 ◎在覺醒概念時，必須將價值說出來，此時必須將概念取個名字，也需要做內部「概念測試」。 ◎在行動概念時，這時是消費者加入跟概念互動的階段，我們可以製作一份「消費者旅程地圖」，將過程視覺化，來檢查哪些內容對消費者很重要。 最後，作者提供了在概念發展時，需要的各種概念工具，並示範該如何套用，例如： ◎階段：覺醒階段 ◎元素：設計地圖 ◎這是什麼？→設計地圖是概念的設計視覺總覽 ◎這能做什麼？→標示出整體布局是否正確 現在，你手上已經擁有發展概念思考時最有利的工具了，來激發自己的靈感吧！ 只要利用這套創意發展流程，你不僅能打造自己的品牌，強力傳達你的理念，還能運用到社會其他領域上。 ※【案例】FREITAG相信，萬物都該有第二生命 鮮有公司以二手貨車防水布及回收材料製造包包和配件，FREITAG是在複數價值創造的基礎上創造、生產、利用意義的最佳例子。FREITAG...

This is the fourth collection of articles from flying instructor Helen Krasner's popular column in the publication "Flight Training News". Written at various times over the period 2006 - 2011, this book is aimed at anyone who is interested in helicopter flying, but should be particularly...

Air Safety (Inside the FAA) is written for anyone involved in aviation or who uses the air transportation system for travel. I disclose my extensive background in aviation to establish my qualifications for giving my opinions regarding many facets of the aviation industry, including regulatory oversight...

Significant aircraft manufacturing began on Long Island in the early 20th century and boomed during the war years. Long Islanders helped transform aviation from a dangerous sport to a viable means of transportation, while also producing a large portion of the nation�s aerial arsenal in times of war....

  The recent double murder conviction of Dellen Millard that suddenly and shockingly gripped the Canadian media, took the author back in time where he reflects on some of the events that transpired during those years at Millardair and his association with Carl Millard, the patriarch of the...

Although flying is one of the safest modes of transportation, accidents do happen, and when they do, the aftermath is devastating. With today's 24- hour media access, we are bombarded by images of twisted metal, debris and personal belongings, smoldering away in a seemingly endless nightmare. Aviation...

Principles of the Carriage of Goods by Sea offers students studying this topic as part of their LLM or LLB course an accessible, comprehensive overview of the subject from a leading expert in the field. Written specifically with students in mind, concentrating on principles, and tailored to common...