Commercial category: 2641 books

Visionary activist and author Jeremy Rifkin exposes the real stakes of the new economy, delivering "the clearest summation yet of how the Internet is really changing our lives" (The Seattle Times). Imagine waking up one day to find that virtually every activity you engage in outside...

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion...

O Glorious City is an exuberant love letter to San Francisco from Jeremy Fish, a beloved artist who enjoys a massive fan base for his edgy artwork. When Fish was invited to create 100 new works of art in honor of City Hall's 100th birthday, he moved his studio into a City Hall office to become the...

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is? Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make...

Se recoge en esta obra el análisis y diagnósticos sobre mipymes de algunos sectores económicos con mucha tradición en Bogotá, que se han visto afectados por los TLC: las fábricas de muebles del barrio Doce de Octubre, las de calzado en el Restrepo, las de prendas de vestir en Policarpa Salavarrieta...

No ballpark in Philadelphia was more revered than the one atTwenty-first Street and Lehigh Avenue. Originally called ShibePark and later Connie Mack Stadium, it opened in 1909 asAmerica�s first steel-and-concrete stadium. When it closed in1970, it had earned a special place in the hearts and minds...

This book identifies some of the benefits and the pitfalls that an organisation can encounter when outsourcing its IT.By providing a short, legal and practical guide to IT outsourcing, the reader should be able to quickly come up to speed with some of the legal and practical issues that might arise in an IT outsourcing contract.

Written specifically for exporters and those without legal training, this book is an introduction to the business laws of the European Union that need to be understood by those operating outside the EU. It is a practical guide to the regulatory and procedural issues that exporters and businesses need...

This multi-jurisdictional compliance guide offers a comprehensive and detailed multi-country review of critical antitrust compliance issues. The book outlines the laws and practice in forty three of the most important antitrust jurisdictions around the world - focusing on anticompetitive agreements,...

What do you do if you're flying through fog over an icy ocean, the nearest land is 200 miles away and your fuel gauges are hovering near zero? or you've been ordered to fly a dying native Indian to hospital but he's begging you to take him back to his beloved wilderness to die in peace? or you're...

The doctrine of sham is one that pervades the common law. This book will be the first cross-disciplinary analysis of all aspects of the sham doctrine, from its history and development to its varied practical applications. For practitioners used to working in only one area of sham, this volume allows...

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale...

This collection of essays has been compiled in honour of Professor Eddy Wymeersch on the occasion of his retirement as professor at Ghent University. His main international academic peers explore developments on the crossroads of company law and financial regulation in Europe and the United States,...

Project managers in construction and civil engineering need to base their decisions on realistic information about risk and public perceptions of risk. This second edition of the original practical and straightforward text retains the easy-to-read format, but has been expanded to encompass the entire...