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☆《華爾街日報》、英國《金融時報》、《財星》、《富比士》、《公司雜誌》專文報導推薦 ** ** 當代最有影響力的創新大師克里斯汀生最新著作 揭開破壞性創新未解決的關鍵：商機在哪裡？該如何創新？ ** ** **顧客想要的不是你的產品或服務，**而是解決他問題的方案 學會問對問題，改變思考視角，找出顧客真正購買的原因 31****個給領導者的思考題，全方位審視創新關鍵 ** **   你的公司也這樣嗎？關心銷售狀況、哪些人會購買商品、對商品是否滿意，卻對顧客為何會選擇你產品的原因，而不是競爭對手的不太清楚。 為什麼不斷增加差異化新功能，銷售卻沒有同步成長？   錯誤的問題，永遠引導不到正確的方向。 一旦市場情勢改變，非常可能一夕瓦解過去成功的企業。   創新不只需要了解顧客的需求，更要了解：顧客選擇這個產品做什麼？也就是要了解顧客使用產品的用途，在什麼情境下使用，遠勝過拚命改善產品的功能、特色。   克里斯汀生是全球最受推崇的創新大師，他的破壞性創新理論是《經濟學人》評為有史以來最重要的六大管理著作之一，尤其當今無一產業不面臨被科技顛覆的威脅。   破壞性創新理論解析對競爭的回應，預測將被顛覆企業的行為，但並沒有指引企業該往何處創新或如何創新，才能顛覆市場的領導者或開創新市場，但「用途理論」可以做到這些。   經過20年的持續研究，克里斯汀生補上了破壞性創新理論最關鍵的缺口，提出「創新的用途理論」，轉換思考邏輯，以「用途」視角，找出顧客消費的「起因」，重新架構創新，並且深入解析什麼是用途？用途與需求有什麼不同？如何理解用途的社會面與情感面？   因此Netflix不是與亞馬遜競爭，而是跟你放鬆時做的每件事競爭（如打電玩） Facebook和抽菸某些時刻是在同樣的用途上競爭 BMW不只與傳統高級車款競爭，也跟Uber競爭   當你轉換視角...

【業界熱烈好評，組織學必讀新趨勢】 ★《彭博社》2015年最佳商業書籍★《財星》雜誌2015年五大商業書籍★亞馬遜書店組織學類百大暢銷書籍★Frost & Sullivan顧問公司2014年「成長、創新與領導」年度最佳書籍★聯合利華（Unilever）高階主管必讀書籍★高階主管讀書會（C-Suite...

The beautifully illustrated homage to the art of beer—and the design that makes it stand out The craft beer boom of the last decade has led to an explosion of new breweries. In such a crowded market, how do you make your beer stand out from the crowd? For many of the best brewers, the secret...

Poised for takeoff on that hot morning in April 2005, the Airbus A380 had the purposeful, powerful presence of a giant predatory bird. With its enormous gulled wings, imperiously tall tail, and broad, domed forepeak, it looked ready to take on the world. And along the way, it has had plenty of supporters-and...

The troubles of the airline system have become acute in the post-terrorist era. As the average cost of a flight has come down in the last twenty years, the airlines have survived by keeping planes full and funneling traffic through a centralized hub-and-spoke routing system. Virtually all of the technological...

Feeling uninspired? If you’re a creative professional-or just someone who’d like to be more creative in your work and daily life-look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays...

Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing...

In 1984, the city of New Orleans hosted the last world's fair held in the United States. Conceived as part of an ambitious effort to revitalize a dilapidated section of the city and establish New Orleans as a year-round tourist destination, it took more than 12 years of political intrigue and design...

In 1901, Florence McCrea married into one of the most prosperous families in the Dominion of Canada, becoming Lady Eaton fourteen years later when her husband, John Craig Eaton, was knighted. Not long after the death of her husband, Lady Eaton retired from her home in Toronto to the seventy-two-room,...

This publication identifies export products from Maldives that are affected by sanitary and phytosanitary measures and technical barriers to trade. The trade patterns of Maldives within South Asia, particularly with regard to Bangladesh, Bhutan, India, Nepal, and Sri Lanka, were examined and a gap...

Building on robust economic growth since the end of a civil war in 1997, Tajikistan has transformed itself into a service economy driven by consumer spending fueled by strong remittance inflow. Yet the transfer of resources to high value-added sectors has been restrained, and structural change has...

This study broadens and deepens intraregional cooperation and integration in trade and investment among South Asian countries. It showcases the benefits of regional integration and presents an array of policy recommendations to maximize and realize such gains. Three parallel initiatives are needed:...

The role of Aid for Trade (AfT) in promoting the growth and tradability of services is important, given that it is a major catalyst for inclusive economic and structural transformation. This report highlights emerging trends in AfT in the context of evolving trade performance in Asia and the Pacific....

Have you always wanted to fly first class or business class but never had the money? There are some other, roundabout ways you can get in those plush, spacious seats. With a bit of luck, you might find yourself sitting on the luxurious lap of first class.... Scroll up... and click on "Buy Now" to deliver almost instantly to your Kobo or other reading device.