Big Data for Big Pharma

An Accelerator for The Research and Development Engine?

Nonfiction, Health & Well Being, Medical, Patient Care, Medicaid & Medicare
Cover of the book Big Data for Big Pharma by Marion Schaefer, Malena Johannes, ibidem
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Author: Marion Schaefer, Malena Johannes ISBN: 9783838269429
Publisher: ibidem Publication: June 16, 2016
Imprint: ibidem Language: English
Author: Marion Schaefer, Malena Johannes
ISBN: 9783838269429
Publisher: ibidem
Publication: June 16, 2016
Imprint: ibidem
Language: English

Raising costs, ever-increasing regulatory hurdles, and mounting difficulties in finding the next blockbuster drug are just a few of the challenges Big Pharma currently has to face for its research and development process, the heart of its risky business. Big Data claims to be full of insights that Big Pharma need to find a way of harvesting, which could lead to new compounds. Academics, Big Data start-ups, and pharmaceutical companies have focused their research efforts on analytic tools and data technologies to store, collect, analyse, and extract these insights from massive data sets. However, the key question is whether the Big Data hype really does have the claimed accelerating effect on the complex research and development process or if it actually creates another hurdle for Big Pharma innovation. Malena Johannes' timely book sheds light on this question by examining the top 5 pharmaceutical companies and provides an overview on the status quo of Big Data applications within the pharmaceutical industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Raising costs, ever-increasing regulatory hurdles, and mounting difficulties in finding the next blockbuster drug are just a few of the challenges Big Pharma currently has to face for its research and development process, the heart of its risky business. Big Data claims to be full of insights that Big Pharma need to find a way of harvesting, which could lead to new compounds. Academics, Big Data start-ups, and pharmaceutical companies have focused their research efforts on analytic tools and data technologies to store, collect, analyse, and extract these insights from massive data sets. However, the key question is whether the Big Data hype really does have the claimed accelerating effect on the complex research and development process or if it actually creates another hurdle for Big Pharma innovation. Malena Johannes' timely book sheds light on this question by examining the top 5 pharmaceutical companies and provides an overview on the status quo of Big Data applications within the pharmaceutical industry.

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