Behavioral Economics and Healthy Behaviors

Key Concepts and Current Research

Nonfiction, Health & Well Being, Psychology, Applied Psychology
Cover of the book Behavioral Economics and Healthy Behaviors by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317269519
Publisher: Taylor and Francis Publication: May 18, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781317269519
Publisher: Taylor and Francis
Publication: May 18, 2017
Imprint: Routledge
Language: English

The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age.

The book opens with an overview of the core theoretical concepts, after which each chapter assesses how behavioral economic research and practice can inform public policy across a range of health issues. Including chapters on tobacco, alcohol and drug use, physical activity, dietary intake, cancer screening and sexual health, the book integrates the key insights from the field to both developed and developing nations.

Also asking important ethical questions around paternalism and informed choice, this book will be essential reading for students and researchers across psychology, economics and business and management, as well as public health professionals wishing for a concise overview of the role behavioral economics can potentially play in allowing people to live healthier lives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age.

The book opens with an overview of the core theoretical concepts, after which each chapter assesses how behavioral economic research and practice can inform public policy across a range of health issues. Including chapters on tobacco, alcohol and drug use, physical activity, dietary intake, cancer screening and sexual health, the book integrates the key insights from the field to both developed and developing nations.

Also asking important ethical questions around paternalism and informed choice, this book will be essential reading for students and researchers across psychology, economics and business and management, as well as public health professionals wishing for a concise overview of the role behavioral economics can potentially play in allowing people to live healthier lives.

More books from Taylor and Francis

Cover of the book Contradictions: From Beowulf to Chaucer by
Cover of the book The Desert Route to India, Being the Journals of Four Travellers by the Great Desert Caravan Route between Aleppo and Basra, 1745-1751 by
Cover of the book Sport, Ethics and Philosophy by
Cover of the book Transparency and American Primacy in World Politics by
Cover of the book Democracy by
Cover of the book Dying Right by
Cover of the book Childhood into Adolescence by
Cover of the book The Bad Earth by
Cover of the book Mothers and Soldiers by
Cover of the book My Own Story by
Cover of the book Goodness of Fit by
Cover of the book Modern Psychology and Ancient Wisdom by
Cover of the book Empowering Students to Write and Re-write by
Cover of the book Politics of Forests by
Cover of the book Women Writers in Postsocialist China by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy