Becoming Ms. Burton

From Prison to Recovery to Leading the Fight for Incarcerated Women

Nonfiction, Social & Cultural Studies, Political Science, Politics, Civil Rights, Social Science, Discrimination & Race Relations, Biography & Memoir, Political
Cover of the book Becoming Ms. Burton by Susan Burton, Cari Lynn, The New Press
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Author: Susan Burton, Cari Lynn ISBN: 9781620972137
Publisher: The New Press Publication: May 9, 2017
Imprint: The New Press Language: English
Author: Susan Burton, Cari Lynn
ISBN: 9781620972137
Publisher: The New Press
Publication: May 9, 2017
Imprint: The New Press
Language: English

Media hook: In the midst of an unprecedented national conversation about incarceration, a book that will put a human face on the War on Drugs and on what it really means to come home from prison—with an introduction by and launch event with Michelle Alexander.

Platform: A media-savvy author who is revered by criminal justice reform movements from coast to coast. She has appeared on Bill Moyers and other national media, was named a CNN Hero in 2010, and was the subject of a documentary (“Susan”).

Major marketing & promotional tie-ins: Susan’s work and book will be featured in 1 of 10 video shorts produced and distributed by a (as yet unannounced) Starbucks initiative highlighting change-makers—videos to appear on in-store WiFi network; Susan is also featured in a documentary tied to John Legend’s #FREEAMERICA campaign, to be screened at Sundance in February—perfectly timed for the book’s March pub; financial support is expected from the California Wellness Foundation.

Blurbs: Author has endorsements from John Legend, Eve Ensler, Piper Kerman, Sharon Osbourne, and other high-profile personalities.

Credentials: Author co-founded and is active in All of Us Or None (AOUON) and the Formerly Incarcerated and Convicted People’s Movement.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Media hook: In the midst of an unprecedented national conversation about incarceration, a book that will put a human face on the War on Drugs and on what it really means to come home from prison—with an introduction by and launch event with Michelle Alexander.

Platform: A media-savvy author who is revered by criminal justice reform movements from coast to coast. She has appeared on Bill Moyers and other national media, was named a CNN Hero in 2010, and was the subject of a documentary (“Susan”).

Major marketing & promotional tie-ins: Susan’s work and book will be featured in 1 of 10 video shorts produced and distributed by a (as yet unannounced) Starbucks initiative highlighting change-makers—videos to appear on in-store WiFi network; Susan is also featured in a documentary tied to John Legend’s #FREEAMERICA campaign, to be screened at Sundance in February—perfectly timed for the book’s March pub; financial support is expected from the California Wellness Foundation.

Blurbs: Author has endorsements from John Legend, Eve Ensler, Piper Kerman, Sharon Osbourne, and other high-profile personalities.

Credentials: Author co-founded and is active in All of Us Or None (AOUON) and the Formerly Incarcerated and Convicted People’s Movement.

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