Beauty Imagined

A History of the Global Beauty Industry

Business & Finance, Business Reference, Corporate History, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Beauty Imagined by Geoffrey Jones, OUP Oxford
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Geoffrey Jones ISBN: 9780191609619
Publisher: OUP Oxford Publication: February 25, 2010
Imprint: OUP Oxford Language: English
Author: Geoffrey Jones
ISBN: 9780191609619
Publisher: OUP Oxford
Publication: February 25, 2010
Imprint: OUP Oxford
Language: English

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.

More books from OUP Oxford

Cover of the book Musical Imaginations by Geoffrey Jones
Cover of the book Martin Luther by Geoffrey Jones
Cover of the book Surviving Armageddon by Geoffrey Jones
Cover of the book The Oxford Handbook of Skills and Training by Geoffrey Jones
Cover of the book Constitutional Pluralism in the EU by Geoffrey Jones
Cover of the book The African Affairs Reader by Geoffrey Jones
Cover of the book The Importance of Being Earnest and Other Plays: Lady Windermere's Fan; Salome; A Woman of No Importance; An Ideal Husband; The Importance of Being Earnest by Geoffrey Jones
Cover of the book Acids and Bases by Geoffrey Jones
Cover of the book The Roman de la rose in its Philosophical Context by Geoffrey Jones
Cover of the book Set Theory by Geoffrey Jones
Cover of the book The Prisoner of Zenda by Geoffrey Jones
Cover of the book A Discourse on the Method by Geoffrey Jones
Cover of the book Augustine: A Very Short Introduction by Geoffrey Jones
Cover of the book Combinatorics: Ancient & Modern by Geoffrey Jones
Cover of the book Governance by Indicators by Geoffrey Jones
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy