Be a Millionaire Shopkeeper

How Your Independent Shop Can Compete with the Big Guys

Business & Finance, Economics, Development & Growth, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Be a Millionaire Shopkeeper by Joanna Bradshaw, iUniverse
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Author: Joanna Bradshaw ISBN: 9781475941388
Publisher: iUniverse Publication: September 20, 2012
Imprint: iUniverse Language: English
Author: Joanna Bradshaw
ISBN: 9781475941388
Publisher: iUniverse
Publication: September 20, 2012
Imprint: iUniverse
Language: English

Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know.

Big retailers like Macys and Bloomingdales use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your stores sales and profits.

Joanna Bradshaw, who has served at the highest executive levels with several of Americas best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for your store and helps you master invaluable skills for your success. Youll learn how to

create a successful business plan;
develop and convey a mission statement;
harness your strengths to achieve a competitive advantage;
refine and differentiate your products and store; and
use innovative cost-effective ways to promote your business.

This easy-to-understand guide is filled with practical information and keen insights distilled from decades of experience in all types of retail venues: department stores, specialty stores, outlets, and big-box retailersas well as with start-ups, turnarounds, and liquidations. Get the tools you need to Be a Millionaire Shopkeeper.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know.

Big retailers like Macys and Bloomingdales use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your stores sales and profits.

Joanna Bradshaw, who has served at the highest executive levels with several of Americas best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for your store and helps you master invaluable skills for your success. Youll learn how to

create a successful business plan;
develop and convey a mission statement;
harness your strengths to achieve a competitive advantage;
refine and differentiate your products and store; and
use innovative cost-effective ways to promote your business.

This easy-to-understand guide is filled with practical information and keen insights distilled from decades of experience in all types of retail venues: department stores, specialty stores, outlets, and big-box retailersas well as with start-ups, turnarounds, and liquidations. Get the tools you need to Be a Millionaire Shopkeeper.

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