Audience Transformations

Shifting Audience Positions in Late Modernity

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Audience Transformations by , Taylor and Francis
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Author: ISBN: 9781134064540
Publisher: Taylor and Francis Publication: July 31, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781134064540
Publisher: Taylor and Francis
Publication: July 31, 2013
Imprint: Routledge
Language: English

The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.

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