Attitudes And Persuasion

Classic And Contemporary Approaches

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Attitudes And Persuasion by Richard E Petty, Taylor and Francis
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Author: Richard E Petty ISBN: 9780429981784
Publisher: Taylor and Francis Publication: February 20, 2018
Imprint: Routledge Language: English
Author: Richard E Petty
ISBN: 9780429981784
Publisher: Taylor and Francis
Publication: February 20, 2018
Imprint: Routledge
Language: English

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

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This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

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