Applying Neuroscience to Business Practice

Nonfiction, Health & Well Being, Psychology, Cognitive Psychology, Science & Nature, Science, Biological Sciences
Cover of the book Applying Neuroscience to Business Practice by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522510307
Publisher: IGI Global Publication: October 25, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522510307
Publisher: IGI Global
Publication: October 25, 2016
Imprint: Business Science Reference
Language: English
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

More books from IGI Global

Cover of the book Handbook of Research on Green Economic Development Initiatives and Strategies by
Cover of the book Multidisciplinary Perspectives in Cryptology and Information Security by
Cover of the book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by
Cover of the book Ethical Data Mining Applications for Socio-Economic Development by
Cover of the book Educational Technology Use and Design for Improved Learning Opportunities by
Cover of the book E-Marketing in Developed and Developing Countries by
Cover of the book Psychosocial Studies of the Individual's Changing Perspectives in Alzheimer's Disease by
Cover of the book Handbook of Research on Individualism and Identity in the Globalized Digital Age by
Cover of the book Harnessing the Power of Social Media and Web Analytics by
Cover of the book Synergic Integration of Formal and Informal E-Learning Environments for Adult Lifelong Learners by
Cover of the book Flipped Instruction by
Cover of the book Optimizing K-12 Education through Online and Blended Learning by
Cover of the book Technology, Innovation, and Enterprise Transformation by
Cover of the book Applications, Challenges, and Advancements in Electromyography Signal Processing by
Cover of the book Technology Platform Innovations and Forthcoming Trends in Ubiquitous Learning by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy