Applied Mass Communication Theory

A Guide for Media Practitioners

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Applied Mass Communication Theory by Jack Rosenberry, Lauren A. Vicker, Taylor and Francis
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Author: Jack Rosenberry, Lauren A. Vicker ISBN: 9781134974283
Publisher: Taylor and Francis Publication: May 18, 2017
Imprint: Routledge Language: English
Author: Jack Rosenberry, Lauren A. Vicker
ISBN: 9781134974283
Publisher: Taylor and Francis
Publication: May 18, 2017
Imprint: Routledge
Language: English

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.

This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.

This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

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