Appetite for Innovation

Creativity and Change at elBulli

Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Appetite for Innovation by M. Pilar Opazo, Columbia University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: M. Pilar Opazo ISBN: 9780231541633
Publisher: Columbia University Press Publication: July 5, 2016
Imprint: Columbia University Press Language: English
Author: M. Pilar Opazo
ISBN: 9780231541633
Publisher: Columbia University Press
Publication: July 5, 2016
Imprint: Columbia University Press
Language: English

The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking and made creations, such as pine-nut marshmallows, rose-scented mozzarella, liquid olives, and melon caviar, into sensational reality. People traveled from all over the world—if they could secure a reservation during its six months of operation—to experience the wonder that chef Ferran Adrià and his team concocted in their test kitchen, never offering the same dish twice. Yet elBulli's business model proved unsustainable. The restaurant converted to a foundation in 2011, and is working hard on its next revolution. Will elBulli continue to innovate? What must an organization do to create something new?

Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation. Pilar Opazo joined elBulli's inner circle as the restaurant transitioned from a for-profit business to its new organizational model. In this book, she compares this moment to the culture of change that first made elBulli famous, and then describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She finds that the successful strategies employed by elBulli are similar to those required for innovation in art, music, business, and technology, proving the value of the elBulli model across organizations and industries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking and made creations, such as pine-nut marshmallows, rose-scented mozzarella, liquid olives, and melon caviar, into sensational reality. People traveled from all over the world—if they could secure a reservation during its six months of operation—to experience the wonder that chef Ferran Adrià and his team concocted in their test kitchen, never offering the same dish twice. Yet elBulli's business model proved unsustainable. The restaurant converted to a foundation in 2011, and is working hard on its next revolution. Will elBulli continue to innovate? What must an organization do to create something new?

Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation. Pilar Opazo joined elBulli's inner circle as the restaurant transitioned from a for-profit business to its new organizational model. In this book, she compares this moment to the culture of change that first made elBulli famous, and then describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She finds that the successful strategies employed by elBulli are similar to those required for innovation in art, music, business, and technology, proving the value of the elBulli model across organizations and industries.

More books from Columbia University Press

Cover of the book Five Modern Japanese Novelists by M. Pilar Opazo
Cover of the book On the Difficulty of Living Together by M. Pilar Opazo
Cover of the book Journalism Under Fire by M. Pilar Opazo
Cover of the book Feasting Our Eyes by M. Pilar Opazo
Cover of the book Pakistan at the Crossroads by M. Pilar Opazo
Cover of the book Foundations of the American Century by M. Pilar Opazo
Cover of the book Sisters of the Cross by M. Pilar Opazo
Cover of the book The Fabulous Imagination by M. Pilar Opazo
Cover of the book The Man Who Built the Sierra Club by M. Pilar Opazo
Cover of the book Christianity, Truth, and Weakening Faith by M. Pilar Opazo
Cover of the book Excessive Saints by M. Pilar Opazo
Cover of the book Seeking Justice in Child Sexual Abuse by M. Pilar Opazo
Cover of the book Realizing Awakened Consciousness by M. Pilar Opazo
Cover of the book Dissenting Bodies by M. Pilar Opazo
Cover of the book The Cinema of Latin America by M. Pilar Opazo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy