Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business

How Mobile Technology Affects Consumer Behavior (McGraw-Hill Essentials)

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Planning & Forecasting
Cover of the book Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business by Emily Nagle Green, McGraw-Hill Education
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Author: Emily Nagle Green ISBN: 9780071638814
Publisher: McGraw-Hill Education Publication: September 25, 2009
Imprint: McGraw-Hill Education Language: English
Author: Emily Nagle Green
ISBN: 9780071638814
Publisher: McGraw-Hill Education
Publication: September 25, 2009
Imprint: McGraw-Hill Education
Language: English

Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power

Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority on the business impact of global connectivity, Emily Nagle Green describes how best to steer business initiatives, partnerships, product development, customer service, target markets, and virtually every other aspect of a business in order to succeed in the Anywhere business environment.

With Anywhere, businesses now have the ability to remain connected to customers 24/7, but only those that take advantage of this “ubiquitous connectivity” in a strategic way today will remain standing tomorrow.

Anywhere combines extensive background information, tactical tools, and high-level advice that every forward-looking company needs in today’s fast-paced, highly competitive business environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power

Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority on the business impact of global connectivity, Emily Nagle Green describes how best to steer business initiatives, partnerships, product development, customer service, target markets, and virtually every other aspect of a business in order to succeed in the Anywhere business environment.

With Anywhere, businesses now have the ability to remain connected to customers 24/7, but only those that take advantage of this “ubiquitous connectivity” in a strategic way today will remain standing tomorrow.

Anywhere combines extensive background information, tactical tools, and high-level advice that every forward-looking company needs in today’s fast-paced, highly competitive business environment.

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