Animal Impact: Secrets Proven to Achieve Results and Move the World

Praised by luminaries including Peter Singer, Wayne Pacelle, Ed Sayres, Gene Baur, Esther Mechler, Bert Troughton, Aimee St. Arnaud, Michelle Thew, and others, "Animal Impact" reveals a powerful approach for achieving the results that advocates and the animals deserve.

Discover how more than 80 leading advocates create change. You'll learn a seven-step system with techniques that are transforming advocacy… and the world. Find out what it takes to be effective personally and in organizations from grassroots to global. Engaging stories and practical how-tos make "Animal Impact" a must-read for anyone who cares deeply about helping animals.

You'll get a behind-the-scenes look at how some of today's most respected animal advocates are making a difference. An innovative, easy-to-remember framework summarizes key points for action.

Newcomers can get a fast start to high-impact advocacy. Veterans in the field will benefit from fresh ways of thinking, as well as new methods to apply. The lessons are useful for individual advocates, volunteers, frontline staff, program and campaign managers, executive directors, board members, and funders. Though written for people seeking to influence others, the insight on what separates winning efforts from disappointments will also interest movement observers and students of social change.

For more than a decade, Caryn Ginsberg has helped leaders on issues including: spay/neuter, adoption, emergency animal services, humane education, vegetarianism and veganism, wildlife, and more. As an instructor for Humane Society University and at conferences and events, she has shared strategies about influencing people, businesses and government. Now "Animal Impact" brings every advocate the keen insight that leaders in the field have relied on for more than a decade.