| Author: | Homework Help Classof1 | ISBN: | 1230000114262 |
| Publisher: | Classof1 | Publication: | March 10, 2013 |
| Imprint: | Language: | English |
| Author: | Homework Help Classof1 |
| ISBN: | 1230000114262 |
| Publisher: | Classof1 |
| Publication: | March 10, 2013 |
| Imprint: | |
| Language: | English |
"The Xerox Corporation’s share of U.S. copier revenues was close to 100 percent in 1970. According to a McKinsey consultant who worked with Xerox,
I can remember as late as 1975 looking at internal Xerox reports showing that market share was a word they had never heard of. They did not have any formal market share information. It had always been 100 percent. Right then, some people started to accumulate some information and the Japanese weren’t even listed…The whole company, in terms of competition, was focused n IBM at that time. Everybody was convinced that if they were going to have any competition, it was going to come from IBM. When IBM came out with its first product, a shudder went through Xerox. Later, it was Kodak. Xerox totally missed the fundamental strategy of the Japanese, which was going in at the low end of the market and working up, going for the soft underbelly.
"
"The Xerox Corporation’s share of U.S. copier revenues was close to 100 percent in 1970. According to a McKinsey consultant who worked with Xerox,
I can remember as late as 1975 looking at internal Xerox reports showing that market share was a word they had never heard of. They did not have any formal market share information. It had always been 100 percent. Right then, some people started to accumulate some information and the Japanese weren’t even listed…The whole company, in terms of competition, was focused n IBM at that time. Everybody was convinced that if they were going to have any competition, it was going to come from IBM. When IBM came out with its first product, a shudder went through Xerox. Later, it was Kodak. Xerox totally missed the fundamental strategy of the Japanese, which was going in at the low end of the market and working up, going for the soft underbelly.
"
