Ametora

How Japan Saved American Style

Nonfiction, Art & Architecture, General Art, Criticism, Fashion, History, Asian, Japan
Cover of the book Ametora by W. David Marx, Basic Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: W. David Marx ISBN: 9780465073870
Publisher: Basic Books Publication: December 1, 2015
Imprint: Basic Books Language: English
Author: W. David Marx
ISBN: 9780465073870
Publisher: Basic Books
Publication: December 1, 2015
Imprint: Basic Books
Language: English

Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look-known as ametora, or "American traditional"-and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look-known as ametora, or "American traditional"-and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

More books from Basic Books

Cover of the book Finance and Accounting for Nonfinancial Managers by W. David Marx
Cover of the book The Fractured Republic by W. David Marx
Cover of the book India's War by W. David Marx
Cover of the book Screen Time by W. David Marx
Cover of the book Nature's Numbers by W. David Marx
Cover of the book Laboratory Earth by W. David Marx
Cover of the book Lesbian Couples by W. David Marx
Cover of the book The Beijing Consensus by W. David Marx
Cover of the book The War Behind Me by W. David Marx
Cover of the book Three Victories and a Defeat by W. David Marx
Cover of the book The Second World Wars by W. David Marx
Cover of the book Losing Ground by W. David Marx
Cover of the book Once Upon A Number by W. David Marx
Cover of the book Mass Hate by W. David Marx
Cover of the book Fish on Friday by W. David Marx
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy