American Icon

Alan Mulally and the Fight to Save Ford Motor Company

Business & Finance, Business Reference, Government & Business, Corporate History, Industries & Professions, Industries
Cover of the book American Icon by Bryce G. Hoffman, The Crown Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bryce G. Hoffman ISBN: 9780307886071
Publisher: The Crown Publishing Group Publication: March 13, 2012
Imprint: Currency Language: English
Author: Bryce G. Hoffman
ISBN: 9780307886071
Publisher: The Crown Publishing Group
Publication: March 13, 2012
Imprint: Currency
Language: English

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.

Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.

Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

More books from The Crown Publishing Group

Cover of the book Richard John Neuhaus by Bryce G. Hoffman
Cover of the book Angels by Bryce G. Hoffman
Cover of the book Christmastide by Bryce G. Hoffman
Cover of the book Awakening by Bryce G. Hoffman
Cover of the book Power Failure by Bryce G. Hoffman
Cover of the book On the Edge of the Dark Sea of Darkness by Bryce G. Hoffman
Cover of the book Take Command by Bryce G. Hoffman
Cover of the book More than a Savior by Bryce G. Hoffman
Cover of the book When He Doesn't Believe by Bryce G. Hoffman
Cover of the book God Gave Us Two by Bryce G. Hoffman
Cover of the book Falling Up by Bryce G. Hoffman
Cover of the book How the South Could Have Won the Civil War by Bryce G. Hoffman
Cover of the book The Fifth Discipline Fieldbook by Bryce G. Hoffman
Cover of the book Lady in Red by Bryce G. Hoffman
Cover of the book When Sparrows Fall by Bryce G. Hoffman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy