All about Them

Grow Your Business by Focusing on Others

Business & Finance, Human Resources & Personnel Management, Career Planning & Job Hunting, Nonfiction, Health & Well Being, Self Help, Self Improvement
Cover of the book All about Them by Bruce Turkel, Hachette Books
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Author: Bruce Turkel ISBN: 9780738219219
Publisher: Hachette Books Publication: September 6, 2016
Imprint: Da Capo Lifelong Books Language: English
Author: Bruce Turkel
ISBN: 9780738219219
Publisher: Hachette Books
Publication: September 6, 2016
Imprint: Da Capo Lifelong Books
Language: English

The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

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The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

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