Airline Operations and Management

A Management Textbook

Nonfiction, Reference & Language, Transportation, Aviation, Commercial
Cover of the book Airline Operations and Management by Gerald N. Cook, Bruce Billig, Taylor and Francis
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Author: Gerald N. Cook, Bruce Billig ISBN: 9781315299570
Publisher: Taylor and Francis Publication: February 3, 2017
Imprint: Routledge Language: English
Author: Gerald N. Cook, Bruce Billig
ISBN: 9781315299570
Publisher: Taylor and Francis
Publication: February 3, 2017
Imprint: Routledge
Language: English

* Airline Operations and Management: A Management Textbook* is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.

The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

* Airline Operations and Management: A Management Textbook* is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.

The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.

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