Aim for the Heart

Write, Shoot, Report and Produce for TV and Multimedia

Nonfiction, Reference & Language, Language Arts, Journalism, Business & Finance
Cover of the book Aim for the Heart by Al Tompkins, SAGE Publications
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Author: Al Tompkins ISBN: 9781506315270
Publisher: SAGE Publications Publication: January 12, 2017
Imprint: CQ Press Language: English
Author: Al Tompkins
ISBN: 9781506315270
Publisher: SAGE Publications
Publication: January 12, 2017
Imprint: CQ Press
Language: English

Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students:

 

•       Learn how to build compelling characters who connect with the audience

•       Write inviting leads

•       Get memorable soundbites

•       See how to light, crop, frame, and edit compelling videos

•       Learn how to leverage social media to engage audiences

•       Gain critical thinking skills that move your story from telling the “what” to telling the “why”

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students:

 

•       Learn how to build compelling characters who connect with the audience

•       Write inviting leads

•       Get memorable soundbites

•       See how to light, crop, frame, and edit compelling videos

•       Learn how to leverage social media to engage audiences

•       Gain critical thinking skills that move your story from telling the “what” to telling the “why”

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