Aesthetic Clinic Marketing in the Digital Age

Nonfiction, Health & Well Being, Medical, Specialties, Dermatology, Surgery, Plastic & Cosmetic
Cover of the book Aesthetic Clinic Marketing in the Digital Age by Wendy Lewis, CRC Press
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Author: Wendy Lewis ISBN: 9781351230667
Publisher: CRC Press Publication: December 14, 2017
Imprint: CRC Press Language: English
Author: Wendy Lewis
ISBN: 9781351230667
Publisher: CRC Press
Publication: December 14, 2017
Imprint: CRC Press
Language: English

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

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Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

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