Advertising to Children

New Directions, New Media

Nonfiction, Health & Well Being, Psychology, Developmental Psychology, Social & Cultural Studies, Social Science
Cover of the book Advertising to Children by , Palgrave Macmillan UK
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Author: ISBN: 9781137313256
Publisher: Palgrave Macmillan UK Publication: August 29, 2014
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137313256
Publisher: Palgrave Macmillan UK
Publication: August 29, 2014
Imprint: Palgrave Macmillan
Language: English

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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