Advertising, Sex, and Post-Socialism

Women, Media, and Femininity in the Balkans

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science, Government, Communism & Socialism, Social Science
Cover of the book Advertising, Sex, and Post-Socialism by Elza Ibroscheva, Lexington Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Elza Ibroscheva ISBN: 9780739172674
Publisher: Lexington Books Publication: June 20, 2013
Imprint: Lexington Books Language: English
Author: Elza Ibroscheva
ISBN: 9780739172674
Publisher: Lexington Books
Publication: June 20, 2013
Imprint: Lexington Books
Language: English

Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.

More books from Lexington Books

Cover of the book Studies of Identity in the 2008 Presidential Campaign by Elza Ibroscheva
Cover of the book The Rhetoric of Breast Cancer by Elza Ibroscheva
Cover of the book Role Model and Countermodel by Elza Ibroscheva
Cover of the book Ethical Habits by Elza Ibroscheva
Cover of the book Settled Views by Elza Ibroscheva
Cover of the book Favela Media Activism by Elza Ibroscheva
Cover of the book Same-Sex Marriage in Latin America by Elza Ibroscheva
Cover of the book Levinas Faces Biblical Figures by Elza Ibroscheva
Cover of the book The State of State Theory by Elza Ibroscheva
Cover of the book J.M.G. Le Clézio by Elza Ibroscheva
Cover of the book Christianity and the Limits of Minority Acceptance in America by Elza Ibroscheva
Cover of the book Cosmopolitan Love and Individuality by Elza Ibroscheva
Cover of the book New Neoliberalism and the Other by Elza Ibroscheva
Cover of the book Persecution or Toleration by Elza Ibroscheva
Cover of the book India's Working Women and Career Discourses by Elza Ibroscheva
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy