Advertising, Sex, and Post-Socialism

Women, Media, and Femininity in the Balkans

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science, Government, Communism & Socialism, Social Science
Cover of the book Advertising, Sex, and Post-Socialism by Elza Ibroscheva, Lexington Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Elza Ibroscheva ISBN: 9780739172674
Publisher: Lexington Books Publication: June 20, 2013
Imprint: Lexington Books Language: English
Author: Elza Ibroscheva
ISBN: 9780739172674
Publisher: Lexington Books
Publication: June 20, 2013
Imprint: Lexington Books
Language: English

Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.

More books from Lexington Books

Cover of the book The Moral Rights of Animals by Elza Ibroscheva
Cover of the book Augustine and Kierkegaard by Elza Ibroscheva
Cover of the book The Democratic Arts of Mourning by Elza Ibroscheva
Cover of the book Religion, Flesh, and Blood by Elza Ibroscheva
Cover of the book Hegemonic War and Grand Strategy by Elza Ibroscheva
Cover of the book Mystery in Philosophy by Elza Ibroscheva
Cover of the book Forms of Fanonism by Elza Ibroscheva
Cover of the book Unfolding Ambition in Senate Primary Elections by Elza Ibroscheva
Cover of the book The Great Catalyst by Elza Ibroscheva
Cover of the book An Institutional Framework for Policymaking by Elza Ibroscheva
Cover of the book Goethe, Nietzsche, and Wagner by Elza Ibroscheva
Cover of the book Mobile Communication and Low-Skilled Migrants’ Acculturation to Cosmopolitan Singapore by Elza Ibroscheva
Cover of the book Pro Football and the Proliferation of Protest by Elza Ibroscheva
Cover of the book Mexicano and Latino Politics and the Quest for Self-Determination by Elza Ibroscheva
Cover of the book In Marx's Shadow by Elza Ibroscheva
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy