Advertising Media Workbook and Sourcebook

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising Media Workbook and Sourcebook by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Larry Kelley, Kim Sheehan, Donald W. Jugenheimer ISBN: 9781317499398
Publisher: Taylor and Francis Publication: April 10, 2015
Imprint: Routledge Language: English
Author: Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
ISBN: 9781317499398
Publisher: Taylor and Francis
Publication: April 10, 2015
Imprint: Routledge
Language: English

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.

Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.

Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

More books from Taylor and Francis

Cover of the book To Balance or Not to Balance by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book In Vitro Fertilisation in the 1990s by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book Exploring Internet Gambling by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book Female Students and Cultures of Violence in Cities by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book The Chomsky Update (RLE Linguistics A: General Linguistics) by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book Psychoanalytic Literary Criticism by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book Understanding European Union Law by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book The Invention of Saintliness by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book Post-Conflict Development in East Asia by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book Liberalizing Contracts by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book Revival: Why is there no Socialism in the United States? (1976) by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book Capital Flows, Financial Markets and Banking Crises by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book The Complete Poems of John Donne by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book Treating Severe Depressive and Persecutory Anxiety States by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
Cover of the book Using Educational Criticism and Connoisseurship for Qualitative Research by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy