Advertising Media Planning

A Brand Management Approach

Business & Finance
Cover of the book Advertising Media Planning by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan, Taylor and Francis
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Author: Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan ISBN: 9781317477617
Publisher: Taylor and Francis Publication: February 12, 2015
Imprint: Routledge Language: English
Author: Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
ISBN: 9781317477617
Publisher: Taylor and Francis
Publication: February 12, 2015
Imprint: Routledge
Language: English

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

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