Advertising for Account Holders (RLE Marketing)

Business & Finance, Marketing & Sales
Cover of the book Advertising for Account Holders (RLE Marketing) by Nigel Linacre, Taylor and Francis
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Author: Nigel Linacre ISBN: 9781317661719
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: Nigel Linacre
ISBN: 9781317661719
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

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