Advertising Explained (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising Explained (RLE Advertising) by Dennis Caton, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dennis Caton ISBN: 9781136664335
Publisher: Taylor and Francis Publication: May 2, 2013
Imprint: Routledge Language: English
Author: Dennis Caton
ISBN: 9781136664335
Publisher: Taylor and Francis
Publication: May 2, 2013
Imprint: Routledge
Language: English

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

More books from Taylor and Francis

Cover of the book Aboriginal Child Welfare, Self-Government and the Rights of Indigenous Children by Dennis Caton
Cover of the book A Study of the Àcoólî Language by Dennis Caton
Cover of the book Justice Reinvestment by Dennis Caton
Cover of the book The Coming Class War and How to Avoid it by Dennis Caton
Cover of the book The Book of the Opening of the Mouth: Vol. II (Routledge Revivals) by Dennis Caton
Cover of the book Structural Knowledge by Dennis Caton
Cover of the book Politics in Developing Countries by Dennis Caton
Cover of the book Poetry - From Reading to Writing by Dennis Caton
Cover of the book Beyond Enlightenment by Dennis Caton
Cover of the book The Tao of the West by Dennis Caton
Cover of the book Keeping Them Out of the Hands of Satan by Dennis Caton
Cover of the book Islam, Globalization and Postmodernity by Dennis Caton
Cover of the book Going it Alone? by Dennis Caton
Cover of the book Understanding Central Asia by Dennis Caton
Cover of the book Criticism and Public Rationality by Dennis Caton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy