Advertising Explained (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising Explained (RLE Advertising) by Dennis Caton, Taylor and Francis
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Author: Dennis Caton ISBN: 9781136664335
Publisher: Taylor and Francis Publication: May 2, 2013
Imprint: Routledge Language: English
Author: Dennis Caton
ISBN: 9781136664335
Publisher: Taylor and Francis
Publication: May 2, 2013
Imprint: Routledge
Language: English

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

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