Advertising Campaign Design
Just the Essentials
Nonfiction, Art & Architecture, General Art, Biography & Memoir, Historical
| Author: | Robyn Blakeman | ISBN: | 9781317477679 |
| Publisher: | Taylor and Francis | Publication: | August 15, 2011 |
| Imprint: | Routledge | Language: | English |
| Author: | Robyn Blakeman |
| ISBN: | 9781317477679 |
| Publisher: | Taylor and Francis |
| Publication: | August 15, 2011 |
| Imprint: | Routledge |
| Language: | English |
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
