Advertising and Psychology (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising and Psychology (RLE Advertising) by Leslie Ernest Gill, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Leslie Ernest Gill ISBN: 9781136663772
Publisher: Taylor and Francis Publication: May 2, 2013
Imprint: Routledge Language: English
Author: Leslie Ernest Gill
ISBN: 9781136663772
Publisher: Taylor and Francis
Publication: May 2, 2013
Imprint: Routledge
Language: English

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.

Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements.

In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man’s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book’s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader.

First published in 1954.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.

Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements.

In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man’s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book’s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader.

First published in 1954.

More books from Taylor and Francis

Cover of the book Actions of Architecture by Leslie Ernest Gill
Cover of the book Indexing Multimedia and Creative Works by Leslie Ernest Gill
Cover of the book The Routledge Companion to Banking Regulation and Reform by Leslie Ernest Gill
Cover of the book Kant Trouble by Leslie Ernest Gill
Cover of the book Ruby and the Rubbish Bin by Leslie Ernest Gill
Cover of the book Encyclopedia of Conflicts Since World War II by Leslie Ernest Gill
Cover of the book Land of White Gloves? by Leslie Ernest Gill
Cover of the book Public Administration in Post-Communist Countries by Leslie Ernest Gill
Cover of the book The Palestinian Entity 1959-1974 by Leslie Ernest Gill
Cover of the book Transnationalism and American Serial Fiction by Leslie Ernest Gill
Cover of the book Landscapes of Settlement by Leslie Ernest Gill
Cover of the book Understanding Customers by Leslie Ernest Gill
Cover of the book Ascent to the Absolute by Leslie Ernest Gill
Cover of the book Decoding Liberation by Leslie Ernest Gill
Cover of the book Power and Politics in California by Leslie Ernest Gill
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy