Advertising Account Planning

Planning and Managing an IMC Campaign

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising Account Planning by Larry Kelley, Donald W. Jugenheimer, Taylor and Francis
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Author: Larry Kelley, Donald W. Jugenheimer ISBN: 9781317507420
Publisher: Taylor and Francis Publication: February 11, 2015
Imprint: Routledge Language: English
Author: Larry Kelley, Donald W. Jugenheimer
ISBN: 9781317507420
Publisher: Taylor and Francis
Publication: February 11, 2015
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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