Advances in National Brand and Private Label Marketing

Fourth International Conference, 2017

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Marketing & Sales
Cover of the book Advances in National Brand and Private Label Marketing by , Springer International Publishing
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Author: ISBN: 9783319597010
Publisher: Springer International Publishing Publication: June 22, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319597010
Publisher: Springer International Publishing
Publication: June 22, 2017
Imprint: Springer
Language: English

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

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