Advances in National Brand and Private Label Marketing

Fifth International Conference, 2018

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Marketing & Sales
Cover of the book Advances in National Brand and Private Label Marketing by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319920849
Publisher: Springer International Publishing Publication: May 29, 2018
Imprint: Springer Language: English
Author:
ISBN: 9783319920849
Publisher: Springer International Publishing
Publication: May 29, 2018
Imprint: Springer
Language: English

This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age". 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age". 

More books from Springer International Publishing

Cover of the book Operando Research in Heterogeneous Catalysis by
Cover of the book E-Learning in the Workplace by
Cover of the book Post-Tsunami Hazard by
Cover of the book In-Service Fatigue Reliability of Structures by
Cover of the book The Drava River by
Cover of the book Heat Pumps by
Cover of the book 9th International Conference on Practical Applications of Computational Biology and Bioinformatics by
Cover of the book Sustainable Mountain Regions: Challenges and Perspectives in Southeastern Europe by
Cover of the book Charge-Sharing SAR ADCs for Low-Voltage Low-Power Applications by
Cover of the book The Ulnar Nerve by
Cover of the book The Sorcerer's Burden by
Cover of the book Tools for High Performance Computing 2017 by
Cover of the book Impulsivity by
Cover of the book Mathematical Models and Methods for Plasma Physics, Volume 1 by
Cover of the book Reliability, Safety, and Security of Railway Systems. Modelling, Analysis, Verification, and Certification by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy