Adding Value (RLE Marketing)

Brands and Marketing in Food and Drink

Business & Finance, Marketing & Sales
Cover of the book Adding Value (RLE Marketing) by , Taylor and Francis
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Author: ISBN: 9781317643814
Publisher: Taylor and Francis Publication: September 19, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317643814
Publisher: Taylor and Francis
Publication: September 19, 2014
Imprint: Routledge
Language: English

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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