Adaptation Online

Creating Memes, Sweding Movies, and Other Digital Performances

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Adaptation Online by Lyndsay Michalik Gratch, Lexington Books
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Author: Lyndsay Michalik Gratch ISBN: 9781498547420
Publisher: Lexington Books Publication: September 5, 2017
Imprint: Lexington Books Language: English
Author: Lyndsay Michalik Gratch
ISBN: 9781498547420
Publisher: Lexington Books
Publication: September 5, 2017
Imprint: Lexington Books
Language: English

Adaptation Online: Creating Memes, Sweding Movies, and other Digital Performances explores how traditional notions of the processes and products of creative adaptation are evolving online. Using a performance lens and a shift in terminology from the metaphor of the cultural meme to the framing that adaptation affords, Lyndsay Michalik Gratch considers online adaptations in terms of creative process and human agency, rather than merely as products. This book offers a glossary of strategies for online adaptation that is useful not only for scholars in performance studies, but also for scholars of cinema, communications, and new media studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Adaptation Online: Creating Memes, Sweding Movies, and other Digital Performances explores how traditional notions of the processes and products of creative adaptation are evolving online. Using a performance lens and a shift in terminology from the metaphor of the cultural meme to the framing that adaptation affords, Lyndsay Michalik Gratch considers online adaptations in terms of creative process and human agency, rather than merely as products. This book offers a glossary of strategies for online adaptation that is useful not only for scholars in performance studies, but also for scholars of cinema, communications, and new media studies.

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