Ad Critique

How to Deconstruct Ads in Order to Build Better Advertising

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Ad Critique by Nancy R. Tag, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nancy R. Tag ISBN: 9781506319513
Publisher: SAGE Publications Publication: December 14, 2011
Imprint: SAGE Publications, Inc Language: English
Author: Nancy R. Tag
ISBN: 9781506319513
Publisher: SAGE Publications
Publication: December 14, 2011
Imprint: SAGE Publications, Inc
Language: English

Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising*. This textbook* is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising*. This textbook* is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

More books from SAGE Publications

Cover of the book Your Undergraduate Degree in Psychology by Nancy R. Tag
Cover of the book Teaching Early Years by Nancy R. Tag
Cover of the book The Population of the UK by Nancy R. Tag
Cover of the book Introduction to International Education by Nancy R. Tag
Cover of the book Study Skills for Psychology by Nancy R. Tag
Cover of the book The SAGE Handbook of Special Education by Nancy R. Tag
Cover of the book Statistics by Nancy R. Tag
Cover of the book Doing Research in Business and Management by Nancy R. Tag
Cover of the book The Southasian Sensibility by Nancy R. Tag
Cover of the book Issues for Debate in Social Policy by Nancy R. Tag
Cover of the book Designing and Conducting Mixed Methods Research by Nancy R. Tag
Cover of the book An Introduction to Educational Research by Nancy R. Tag
Cover of the book The Lobbying Strategy Handbook by Nancy R. Tag
Cover of the book Problem Solving in Mathematics, Grades 3-6 by Nancy R. Tag
Cover of the book Assessing the Quality of Survey Data by Nancy R. Tag
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy