A Trilogy On Entrepreneurship: Growing the Enterprise

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book A Trilogy On Entrepreneurship: Growing the Enterprise by Eduardo A. Morato, Jr., ebookit
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Author: Eduardo A. Morato, Jr. ISBN: 9781456609580
Publisher: ebookit Publication: February 1, 2013
Imprint: eBookIt.com Language: English
Author: Eduardo A. Morato, Jr.
ISBN: 9781456609580
Publisher: ebookit
Publication: February 1, 2013
Imprint: eBookIt.com
Language: English
Book Three, Growing the Enterprise, nurtures and propagates the business venture. The first chapter documents the formation and evolution of three entrepreneurs and their enterprises. Lessons from the three case studies are abstracted into general guidelines for the gestation of enterprises into robust corporations. This is supported by a framework on the Enterprise Life Cycle and Life Forces originated by the author. The next four chapters of Book Three immerse the entrepreneur in the four functional areas of enterprise development: Marketing. Operations, Human Resource and Financial Management. Finally, Book Three tackles three more case studies on Asian family enterprises, spanning two or three generations, to highlight alternative enterprise growth strategies and expansion models. Again, the chapter abstracts invaluable lessons for the entrepreneur with a far-sighted vision and highly ambitious goals.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Book Three, Growing the Enterprise, nurtures and propagates the business venture. The first chapter documents the formation and evolution of three entrepreneurs and their enterprises. Lessons from the three case studies are abstracted into general guidelines for the gestation of enterprises into robust corporations. This is supported by a framework on the Enterprise Life Cycle and Life Forces originated by the author. The next four chapters of Book Three immerse the entrepreneur in the four functional areas of enterprise development: Marketing. Operations, Human Resource and Financial Management. Finally, Book Three tackles three more case studies on Asian family enterprises, spanning two or three generations, to highlight alternative enterprise growth strategies and expansion models. Again, the chapter abstracts invaluable lessons for the entrepreneur with a far-sighted vision and highly ambitious goals.

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