A Practical Guide to Brain Data Analysis

This book was developed to help students and researchers in the fields of economics, finance, law and other social science areas to understand and apply neuroscience. With the use of neuroscience technologies, it is now possible to understand how people make decisions in practice, using friendly and ecological experimental setups. The first half of the book studies the decision-making process and explains how the brain is organized. It presents the brain as a distributed processing system, shows how to record brain activities, and how to combine neurosciences and statistical tools to design experiments. In the last chapters, experiments on stock market decision, dilemma judgment, vote decision and understanding of media propaganda are described and discussed.

Contents:

• Introduction
• Decision-Making Process
• How the Brain is Organized
• The Brain as a Distributed Processing System
• How to Map the Brain
• How to Make an Experiment with EEG
• Financial Decision-Making
• Moral Dilemma Judgment
• Thinking About Firearm Control
• Multivariate Brain Signal Analysis
• Concluding Remarks

Readership: Students and researchers who are interested in neuroscience.
Key Features:

• Uses multivariate analysis to study decision making is adequate ecological environments
• Makes EEG data and tools available to check the many hypothesis discussed in the book or to propose exercises
• Provides a concise description of neural phenomena required to the understanding of decision making