A Handbook of Qualitative Methodologies for Mass Communication Research

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book A Handbook of Qualitative Methodologies for Mass Communication Research by , Taylor and Francis
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Author: ISBN: 9781134938247
Publisher: Taylor and Francis Publication: December 19, 1991
Imprint: Routledge Language: English
Author:
ISBN: 9781134938247
Publisher: Taylor and Francis
Publication: December 19, 1991
Imprint: Routledge
Language: English

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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