A case study of EasyJet and the airline industry

Business & Finance, Marketing & Sales
Cover of the book A case study of EasyJet and the airline industry by Florian Mayer, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Florian Mayer ISBN: 9783638192088
Publisher: GRIN Publishing Publication: May 13, 2003
Imprint: GRIN Publishing Language: English
Author: Florian Mayer
ISBN: 9783638192088
Publisher: GRIN Publishing
Publication: May 13, 2003
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, (40 Fußnoten) entries in the bibliography, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry. Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, (40 Fußnoten) entries in the bibliography, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry. Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport.

More books from GRIN Publishing

Cover of the book Should Turkey join the EU? by Florian Mayer
Cover of the book Ulysses and the Reader - A Fertile Relationship by Florian Mayer
Cover of the book The Great Irish Famine and Factors that contributed to its Intensity by Florian Mayer
Cover of the book Bilingualism and Multiculturalism in Canada by Florian Mayer
Cover of the book Intertextuality and Prestige Advertising: A discursive-semiotic analysis of Australian TV advertisements by Florian Mayer
Cover of the book Writing history by Florian Mayer
Cover of the book The V-Chip, ratings and sex & violence on cable. A status report by Florian Mayer
Cover of the book Marriage as social setting for women by Florian Mayer
Cover of the book You speak German very well - Integration of immigrants in Western countries by Florian Mayer
Cover of the book The Family Markowitz by Florian Mayer
Cover of the book Varying Forms of Violence in Revolutions from 1776 to 1990 by Florian Mayer
Cover of the book Motivation im Kunstunterricht by Florian Mayer
Cover of the book Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses by Florian Mayer
Cover of the book Improvement of Customer Satisfaction in Mortgage Banking by Florian Mayer
Cover of the book A Level-of-Analysis-approach to the Kosovo-War by Florian Mayer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy