A Brief Introduction to the UK Sponsorship Industry

Business & Finance, Marketing & Sales
Cover of the book A Brief Introduction to the UK Sponsorship Industry by Nicole Lorat, GRIN Publishing
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Author: Nicole Lorat ISBN: 9783638473972
Publisher: GRIN Publishing Publication: February 26, 2006
Imprint: GRIN Publishing Language: English
Author: Nicole Lorat
ISBN: 9783638473972
Publisher: GRIN Publishing
Publication: February 26, 2006
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (credit), , 0 entries in the bibliography, language: English, abstract: Since its beginning in the mid 60s the UK sponsorship industry has been growing rapidly as a form of marketing communications. Although only being a small part of the overall marketing spends, its growth in acceptance indicates it to be a useful tool to communicate with selected target audiences. This report looks at the history of sponsorship, the reason for its growth within marketing communications, recent trends and how to develop sponsorship activities. I also looks at reasons for sponsorship activities, advantages, disadvantages of sponsoring as well as ethical issues and performance evaluation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (credit), , 0 entries in the bibliography, language: English, abstract: Since its beginning in the mid 60s the UK sponsorship industry has been growing rapidly as a form of marketing communications. Although only being a small part of the overall marketing spends, its growth in acceptance indicates it to be a useful tool to communicate with selected target audiences. This report looks at the history of sponsorship, the reason for its growth within marketing communications, recent trends and how to develop sponsorship activities. I also looks at reasons for sponsorship activities, advantages, disadvantages of sponsoring as well as ethical issues and performance evaluation.

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